Gagne & Son's ownership changed hands and they looked to us for a catalog redesign.
We held a discovery session to understand their goals and distill the company down to its core. Being a family-owned business for three generations, the discovery process unearthed the importance of several company pillars: heritage, legacy, and quality customer service.
The fresh design balances the informational with the inspirational, giving prospective customers ideas for new projects and all the details they need to choose the right product.
The updated copy is straightforward without being pushy, just like the service customers receive in Gagne's retail locations. A new organizational structure makes the catalog easier to navigate and a better tool for both contractors and homeowners.